Privacy Policy for PrintShape – part of KMS Group AB (org. no. 559450-7468)

At PrintShape we sell 3D-printed parts and related products. We process personal data in connection with our e-commerce operations and we value our customers’ privacy. All processing of personal data is carried out in accordance with this policy and in compliance with applicable data protection legislation (GDPR). Below you can read about what information we collect, why we collect it, and what rights you have. If you have any questions about our processing of personal data, you are always welcome to contact us at info@printshape.eu.

1. Personal Data and Data Controller

Personal data is any information that can be used to identify a natural person, for example name, address, phone number or email address.

  • Data controller for the processing of personal data described in this policy is KMS Group AB (org. no. 559450-7468), operating under the brand PrintShape.

2. What personal data do we process?

In connection with our sale of 3D-printed parts we may collect and process the following types of personal data:

  • Name (first and last name)
  • Contact information (address, phone number, email address)
  • Personal identity number (where required for invoicing or specific legal requirements)
  • Payment information (e.g. credit card details or equivalent, depending on the payment method)
  • Order history (information about which products you purchased, how often, when, and delivery information)
  • Customer satisfaction and feedback information (information you voluntarily share in surveys or reviews)
  • Technical information about your device and user behavior (e.g. IP address, browser, time zone and interactions with our website through cookies)

3. Purpose of our processing of personal data

We process your personal data for the following purposes:

  1. Purchases and delivery: To manage orders, deliver our products and communicate regarding your purchase.
  2. Payment and invoicing: To administer payments, invoices and possible refunds.
  3. Customer service and complaints: To handle complaints, returns and other matters requiring customer support.
  4. Marketing: To promote our products through e.g. email campaigns or digital advertising (including targeted ads based on your behavior on our website).
  5. Improvement and development: To conduct analysis and improve our website, products and customer experience.
  6. Compliance with legal obligations: To comply with legal requirements such as accounting regulations or consumer protection laws.

4. Legal basis for processing

We process your personal data based on the following legal grounds:

  • Performance of a contract: Processing is necessary for us to fulfill our obligations towards you, for example to complete and deliver an order.
  • Legitimate interest: For certain parts of our marketing, analysis and service improvement we rely on our legitimate interest in providing a functional and relevant e-commerce service.
  • Consent: Where we require your explicit approval for certain marketing activities (e.g. newsletters via email) or for collecting certain information through cookies.
  • Legal obligation: We process personal data when required by law, for example for accounting or tax legislation.

5. How PrintShape obtains your personal data

We strive to collect the personal data required for our e-commerce in a transparent way. You may provide personal data in connection with:

  • Ordering products in our online store.
  • Contact with our customer service via email, phone or chat.
  • Subscription to newsletters or other communications.
  • Surveys and questionnaires that you voluntarily participate in.
  • Website visits where we collect information through cookies and similar technologies (more information in the section Cookies).

Additionally, we may receive information from public registers to ensure correct address details and facilitate delivery.

6. How we use the information we collect

  • Order management and delivery: Your personal data is primarily used to process and deliver your order.
  • Payments and invoicing: To handle payments, invoices and possible refunds.
  • Service and support: To respond to questions, complaints or other inquiries.
  • Marketing: To display relevant advertisements and offers based on your previous purchases or behavior on our website. When required, we obtain your consent for newsletters or similar communications.
  • Analysis and development: To optimize the customer experience by analyzing how our website is used.

7. Marketing and cookies

We use cookies and similar technologies to improve the user experience and to tailor marketing. Through third-party cookies (e.g. Google, Facebook, Instagram) you may see targeted advertisements from us even after leaving our website.

How to control the use of information in your browser

You can adjust your browser settings at any time to limit or block the use of cookies. Please note that certain functions on our website (and other websites) may stop working properly if you choose to disable cookies completely.

8. Your rights as a data subject

As a registered user with PrintGrip you have the following rights:

  1. Right of access: You have the right to request a copy of the personal data we hold about you.
  2. Right to rectification: You have the right to request correction of inaccurate or incomplete personal data.
  3. Right to erasure (“the right to be forgotten”): In certain cases you have the right to have your personal data deleted, for example if the data is no longer necessary for the purpose it was collected and there is no legal basis for continued processing.
  4. Right to restriction of processing: Under certain circumstances you may request that we limit our processing of your personal data.
  5. Right to object: You have the right to object to processing based on legitimate interest, such as certain forms of direct marketing.
  6. Right to data portability: When our processing is based on a contract or consent, you have the right to request that the personal data you have provided to us be delivered in a structured, commonly used and machine-readable format.

To exercise your rights or if you have questions about our processing of personal data, please contact us at info@printshape.eu. We may ask you to verify your identity to ensure that we provide the information to the correct person.

9. Recipients of personal data

We do not disclose your personal data to third parties without your consent unless it is required to:

  • Fulfill your order (e.g. payment or logistics partners),
  • Comply with legal requirements (e.g. to the Swedish Tax Agency), or
  • Follow accounting and tax regulations.

When we use suppliers or subcontractors that process personal data on our behalf (so-called data processors), we ensure that they meet GDPR requirements and only process your data according to our instructions.

10. Transfer to third countries

As a rule, we do not transfer personal data to countries outside the EU/EEA. If such a transfer becomes necessary, we ensure that it takes place in accordance with applicable data protection regulations, for example through the European Commission’s standard contractual clauses or equivalent safeguards.

11. Retention periods

Your personal data is stored only for as long as necessary to fulfill the purpose of the processing or to comply with our legal obligations. For example:

  • Customer-related data (contact and order information) is normally stored for up to 7 years to comply with accounting and consumer protection requirements.
  • Marketing data (e.g. newsletter subscriptions) is stored until you choose to unsubscribe or until the information is no longer needed for the purpose.

12. Cookies

We use cookies on our website to provide a better user experience, enable certain functions and analyze traffic. Cookies are small text files stored in your browser containing information about your visit.

  • You can delete existing cookies from your browser at any time.
  • If you choose to disable cookies, parts of our website and services may function poorly or not at all.

13. Complaints

If you are dissatisfied with our processing of your personal data, you have the right to file a complaint with the supervisory authority Swedish Authority for Privacy Protection (IMY) (formerly the Data Inspection Board). You can find more information at www.imy.se.

Contact information
If you have questions or comments regarding our processing of personal data or wish to exercise your rights, please contact us:

  • Email: info@printshape.eu
  • Address: PrintShape c/o KMS Group AB, Fryksdalsbacken 12, 123 43 Farsta
  • Org.no: 559450-7468

Last updated: [2025-02-03]